Everyone wants to talk about social media and search engine optimization. Direct mail to some, is dead, but today, I talked to Brian Sutter, from Wasp Barcode. No, they are not a marketing company, but Brian runs the marketing department for Wasp, and uses a direct mail campaign to compliment all their other marketing efforts. As you will hear, the importance of repeat exposure in a direct mail campaign is key.
At Wasp, they help small businesses track their inventory as well as track equipment with a simple, and user friendly tracking system that includes software and hardware. Brian reported that it can save a small business thousands of dollars – depending on the size of course. To find out more about Wasp Barcode, please visit their website www.waspbarcode.com/
Using direct mail can be an integral part of your small business marketing mix. Determine your budget, start small, find out what is effective, then be consistent. Your list and your message is very important to the campaign’s effectiveness, so if you need help, I suggest you find a good resource. If you need one, we recommend PostcardMania. An interview will be on our website in a few weeks with the founder, Joy Gendusa.