Today, Nick and Johnny Battle interview Danny Thompson who owns The Music Factory from Orange County California.
We talked about how he got into owning a music school, how they found their focus, and what separates them from the competition. They know what they know best, and they do it with style. They also know who they are, and who they are not. In small business, we have a hard time saying no to customers, but when you say no to some, you are able to say yes to exactly what kind of customer you want to work with, because they only have 11 teaching rooms, they need to find the students that will be there every time.
As we got into the business, we talk marketing. Danny told us about online advertising, their referral program, building a new website, as well as tracking and ROI on marketing.
If you own a business that caters to parents or kids, there are some great lessons in here to learn. Danny tells us how he has done it. How he has learned what to do, and how to give good service. He also mentioned how he has employed a software system to help manage his business that is specifically designed for dance and music schools.
Check out this video that they created with their students. It’s an Alice in Chains song! This is not what I remember music to be like from my childhood.
To listen to the entire interview, please visit us on iTunes or Stitcher or at our website, smallbusinessnaked.com. Small Business Naked is one of the best free small business podcasts to listen to if you are an entrepreneur, a small business owner, or you are stuck working for The Man and are looking for small business ideas. Please give us a review on iTunes and follow us on Facebook.