What is so important about a Marketing Plan? | Small Business Naked
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Randye Spina
Would you benefit from planning a little for your marketing? We talked to Randye about the importance of planning out. Big business do this, why do so many small businesses not do it?
We talked about what are the three key components to an effective direct MAIL campaign. 
Yes, I said mail. Postcards are not dead, but there is a trick, just like in riding a bike. Not sure I remember what that trick is, but there is one. What does marketing a BMW have to do with this, or fishing? You will have to listen to find out.
We also talked about how much as a general rule should you spend on marketing. That is a big moving target. If you have a plan, you won’t spend aimlessly. If you want to get in touch with Randye, you can find her at www.myaffordablemarketing.com
Thanks Randye for your great small business information.