Tom Shane, founder of the Shane Co.

Tom Shane, founder of Shane Co.

Most people do not know his face. Many know his name…and legions know his voice. In the United States, I would bet that there is no other voice as well-known on the radio airwaves. Tom Shane is a legend in radio advertising. But Tom is not just a pitch man; he is the founder and owner of Shane Co., America’s largest independently-owned retail jeweler. What many don’t know about him is how big his family-owned business is. From the sound of his commercials, you can tell he is “your friend in the diamond business,” and you just imagine him down the street, waiting for you to come into his shop. Shane Co. is a chain of 20 stores in 13 states, plus an online store.

Tom shared some great insights into how and why he started his own business, his business philosophy, what his strengths are as a leader, how the company faced adversity and his fantastic response, and how Shane Co. has positioned itself as small and local in each market it serves. It is not too often we get to sit down and have a chat with a man as successful as Tom, but he really didn’t hold anything back and was very transparent.

For more information on Tom Shane and Shane Co., check out their website at ShaneCo.com.

To listen to the entire interview, please visit us on iTunes or Stitcher or at our website, smallbusinessnaked.com. Small Business Naked is one of the best free small business podcasts to listen to if you are an entrepreneur, a small business owner or you are stuck working for The Man and are looking for small business ideas.