How to get PR for your small business
This week we have another episode of What’s Up! But, it is a little bit all over the board. Nick throws Johnny several curve balls, but as always, they keep talking about growing a small business.
Big news this week, Small Business Naked hit the top 15 under “small business” in iTunes, and hit #1 under Management and Marketing in iTunes in Australia. But maybe more importantly, we got an email! So excited. Paul from Australia about his lawn care business. Johnny, with a little bit of Nick’s help, answers this great question about firing an employee. Scary ground for the uninitiated, but vital if you want to grow your business bigger than just you.
When running a small business, PR or a press release can be an effective addition to your marketing mix. Nick and Johnny have both had some success with submitting articles and getting business for each of their businesses. As a part of trying to reach more people with the Small Business Naked message, we reached out to the folks at eReleases to help get out a press release. In doing so, we felt that an interview with the owner, Mickie Kennedy, and had a bit of a chat about PR and small business.
Three takeaways from our talk with Mickie:
- Have something to share that is note worthy
- Don’t be afraid to stand out
- Sometimes it takes an outside perspective to know what to talk about.
Depending on what kind of business you have, will determine what kids of releases would work, and what kinds of publications would help. If you want some help with creating a little PR for your business, give Mickie a call or just check out their website. ereleases.org.
To listen to the entire interview, please visit us oniTunes or Stitcher or at our website atsmallbusinessnaked.com
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