From the radio show archives, here’s Nick’s & Johnny’s interview with John Dicker from Geeks Who Drink from four years ago. John will be on a future show (look for him around episode number 7 or 8) to give us an update of what’s going on now.

John Dicker from Geeks Who Drink joins us and shares with us his crazy business story. We talked about why he started, why he bought out his partner, and how he makes money!  John’s business is unique as he sells services to bars around the country to attract customers on slow days of the week.  We talked about how this creates two different kinds of customers for him; the ones that pay him, and the ones that play their trivia game.

In our talk, we cover hiring employees (his quiz-masters as well as sales people), marketing his business, managing employees, communicating with email, dealing with the bar owners, and potential problems that can come up.  He even talks about getting fired and firing the wrong clients.

Working from home and keeping his overhead down has it ups and downs. John shared with us some of those challenges as he deals with being a dad and a husband.

We were shocked that it only comes to about $175 to bring Geeks Who Drink into a bar for a weekly event. John also shared that his model does not allow to only host a bi-weekly or a one off event. You can check out one of their events at over 35 bars around Denver, or around the country.

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